Every ecommerce seller knows the rule — utilize your data to increase sales. Though everyone may have heard this rule, not everyone knows how to use data to increase their revenue. With so many metrics to track, it can be difficult to know which ones to focus on and improve.

Sellers on Amazon who want to boost their revenue have to consider a unique set of data. Their account metrics don’t just indicate sales numbers — they also directly impact how these sellers are positioned in Amazon’s marketplace. A high order rate, for example, doesn’t just mean greater revenue — it could also mean more product reviews, better Buy Box placement, and ranking high in product searches. Data determines how buyers perceive sellers and their products on Amazon, so merchants have to track their metrics to ensure that they’re set up to stay successful on the platform.

To help sellers take advantage of their Amazon data, we’ve created a guide to the metrics you need to be tracking on the marketplace. By understanding where to find important data and how to use it, sellers don’t have to guess how their customer engagement and acquisition efforts need improvement. Instead, they can rely on measurements to keep them on track and enable them to grow their Amazon business.